| Corporate, public and international organizations |
| operate on a global scale. |
|
Whether it be a foreign posting, cross border |
| tnegotiations or liaising with an overseas client, |
| colleague or supplier, interaction with different |
| cultures is now an everyday occurrence. |
|
| The lack of cultural preparation has many levels of |
| impact, from an embarrassing moment to |
| a breakdown in inter-company communication to a |
| lost deal or accord. |
| The price of inadequate cultural awareness is easily |
| avoided. |
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| Cultural training could be needed when : |
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| - Preparing for a business trip abroad |
| - Negotiating and doing business with |
| foreign partners |
| - Temporary or permanent move overseas |
